Moving Business Forward

Commitment from the CEO/ Senior Management

Because CSR is a new management paradigm and shall become in the DNA of the company/ brand, it requires the believe-in, and the commitment of CEOs/ top management since they are the most legible to identify where their companies can make most impact in development.

So, how to implement CSR commitments? Described below are some common steps suggested by TamkeenCSR to implement CSR commitments:

1. Drivers and objectives setting
It is imperative to review the company's literature and set clear drivers for engaging in CSR(increase profit margin, enhance competitive edge, new markets, lead industry, etc.)

2. Stakeholders mapping and engagement
To help set the direction and focus areas of the CSR investment, it is very important for companies to identify their most important stakeholders (affecting their business, and being affected by it), engage with them regularly, and identify pressing issues they expect the company to tackle

3. Strategic Direction setting
Based on the set drivers, stakeholders' priorities, and consideration of the key development issues and their materiality to the company, CSR champions develop the strategic direction which identifies the areas of focus to be tackled during a set/ agreed-on period (1-3 years)

4. Institutionalization
Once direction is set, the CSR vision and mission need to be translated to operational policies and procedures creating an enabling environment for CSR solutions to strive inside out

5. Training
CSR champions within the company (Chief sustainability Officer, heads of departments) will need to be trained and coached on implementing the CSR strategy, monitoring it, communicating it, and measuring its impact

6. Products and initiatives development
As CSR is institutionalized in a company, it will reflect in its operations, processes, policies, products and services, and external programs and initiatives

7. Monitoring and evaluating
As companies set the KPIs for their CSR plan, it is crucial to put in place a monitoring and evaluation scheme to track programs' progress, make the necessary changes when needed, and assess impact

8. Communication and reporting
ِAmong the main drivers of CSR are enhancing the company's competitive edge, enhancing its reputation, responsible brand positioning, talent attraction, etc. These drivers cannot be met without effectively communicating the business's CSR strategy to its stakeholders. CSR's most recognized tool for communication is GRI reporting